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Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

(Bloomberg) -- Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands ...
Seeking Alpha

Roblox: Meta Platform's Strong Ad Results Prove The Potential For Growth Here

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
Marketing Dive

Roblox’s ad expansion plans include 3D portals to branded experiences

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...
Marketing Dive

Roblox scales rewarded video ad offering via Google partnership

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...
adexchanger

Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...